Madame Chose Brand Film (pre-project)
Madame Chose, TV campain, summer 2022, V1
Madame Chose, TV campaign, summer 2022
MADAME CHOSE, an immersive restaurant
Concept, storytelling, global design and artistic production by Lucid Dreams
Madame Chose is an experiential restaurant whose concept goes well beyond the contribution of sensitive effects, multimedia and a rich scenographic universe. The spirit of the restaurant is based on the character of Madame Chose, a charming old lady, eccentric and mysterious, who invites her guests to her estate (the restaurant) to share her unique way of celebrating life. Sparkling, exuberant and epicurean, it offers its guests a unique immersive experience.
She is a bourgeois bohemian and exuberant epicurean during the day. She is an exotic butterfly at night. Throughout her life she travelled the world, bringing back souvenirs, savours and odours from around the globe. As a hip and extravagant grandmother, she is happiest when people come together to share and discover new flavours. Discreet and mysterious, she is everywhere, in each detail of the experience—but always invisible.
Madame Chose is a 175 seats immersive restaurant owned by Groupe Restos Plaisirs and located in Geleries de la capitale, an Oxford Group Property.
2020 International Design Awards Bronze Winner
2021 Titan Property Awards Platinum Winner
2022 Grands Prix du Design Québécois, Gold Certification // Accommodation, Restaurant & Bar / Restaurant > 1,600 sq.ft. (> 500 sq. m.)
2022 Grands Prix du Design Québécois, Gold Certification // Special Awards / Interior Design + Collaboration
